Technical SEO is the process of optimizing a website for search engines to crawl, index, and rank it effectively. It involves aspects such as site speed, mobile-friendliness, site structure, URL structure, canonicalization, sitemaps, robots.txt, schema markup, and more. Technical SEO is important because it helps search engines understand what a website is about, how it is structured, and how relevant and authoritative it is for a given query. Technical SEO also improves the user experience, which can lead to higher engagement, retention, and conversions. A website that follows technical SEO best practices can benefit from increased organic traffic, visibility, and authority.
